Five Marketing Attribution Stakeholder Personas…Which One Are You?
Today Jeremy and Sameer will discuss the five types of marketing attribution stakeholders, their views on marketing attribution and how you can work with them. We will give you a detailed view of the...
View ArticleDecrypting GDPR and Data Privacy with Bret Piatt
GDPR kicks in on May 25th 2018 and will impact all of us in ways we could not imagine. With only 10 days left to the launch of GDPR laws it becomes inevitable to avoid its impact. In this show we...
View Article5 Strange Analytics Equations used by Flat Earth Believers
There has been a new development in the non-scientific community about the shape of the earth. A concept called as flat earth has been in the news lately and has been backed by multiple celebrities. It...
View Article5 Major Analytics Acquisitions of 2018
Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketing...
View Article7 Best Practices for Implementing Multi-Touch Attribution
Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show,...
View Article2019 Data, Analytics & Marketing Predictions
In this show, we will discuss the 2019 Data, Analytics and Marketing predictions for 2019. We will also review our 2018 predictions and evaluate which ones were spot on vs those that didn’t held true....
View ArticleFake Data: The Rise of False Analytics
Data is the new oil and it pretty much feed all aspects of our lives including personal, financial, business and health. We use more data than the all previous generations combined. However, we don’t...
View Article7 Ways AI is Transforming Marketing and Analytics
AI is impacting almost every industry and company. The hype is promising but does will it really stand the test? What about the marketing and analytics jobs? How will AI impact your life in marketing...
View ArticleTop 2019 Marketing Technology and Digital Trends
2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today’s show, Jeremy and I discuss the top marketing technology...
View Article43: 7 Strategic Steps to Implementing a MarTech Platform
MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are...
View Article2020 Digital and Data Predictions
2020 Digital and Data Predictions 2019 was a great year for digital and data professionals. Digital continues to dominate the world in every aspect and the transformations are evident in every part of...
View ArticleEmpowering Investors During Covid19 Crisis using Behavior Analytics
In this show, we had the pleasure of talking to Clare Flynn who is the CEO and founder of Essentia Analytics. Essentia is a company that specializes in arming portfolio managers, fund managers, analyst...
View ArticleCyber Security & Fraud Prevention During Uncertainty – Denise Purtzer
In this show we had an opportunity to interview the VP of partner marketing Denise Purtzer at Clear Sale. Denise has a deep cyber security and commerce background it was exciting to learn how her...
View Article5 Steps to Perform a Digital Transformation Discovery Session – Part 1
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems,...
View Article5 Steps to Perform a Digital Transformation Discovery Session – Part 2
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems,...
View ArticleIs This The End of Digital Marketing?
Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off...
View ArticleElevate: Unlock Your Success with Robert Glazer
In this show, we had the privilege to interview the best selling author of multiple books Robert Glazer. Bob, as he likes to call himself is a fascitinating leader, author and inspirational speaker who...
View ArticleEliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen
According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to...
View Article2021 Digital and Data Predictions and Trends
Ti’s the time of the year when Jeremy and I provide our predictions and trends for the new year. 2020 has been a crazy year for this planet and an amazing year for digital transformation. In this show,...
View Article5 Keys to Capture Value from Digital Transformation Initiatives
With 2020 behind us, the world is now ready to transform personally and digital as well. Did your organization jumped the digital transformation ship due to Covid-19 only to find lower benefits than...
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